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Your go-to source for fresh research, industry trends, and actionable insights. Stay ahead with our expert analysis and data-driven reports.

How Conversational AI delivers 275% more feedback from customers & employees

21 Apr, 2021

When we created Conversational AI, it was because, as a team, we felt that the basic format of a survey has serious limitations. The survey ‘container’ at worst, puts constraints on people’s…

How Conversational AI delivers 275% more feedback from customers & employees

customer experience

employee experience

Are CX tech vendors providing adequate support post-platform deployment?

23 Apr, 2019

The biggest theme to emerge in my personal conversations with senior CX practitioners was vendors delivering on their promises of performance.

Are CX tech vendors providing adequate support post-platform deployment?

General

Are your online feedback channels accessible to everyone? Here are 7 things to check.

22 Jan, 2020

A common tip for survey development is to make sure questions are written plain and simply at a 4th-grade reading level.

Are your online feedback channels accessible to everyone? Here are 7 things to check.

Brand as bot

26 Mar, 2021

Consumer Brand Relationships A true relationship between a consumer and a brand forms from the alignment of values, expressed in a promise, resulting in desire, and manifested in purchase. We measure brand relationships in various ways. So far, so…

conversational ai

human engagement

Consumer Insights Predictions for 2022

17 Jan, 2022

2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.

Cracking the Code: How Conversational AI Interprets Human Sentiment

10 Aug, 2023

Discover how sentiment analysis is transforming Conversational AI! Learn how AI systems can recognize, interpret, and respond to human emotions, creating more engaging, empathetic interactions. Explore the latest research, applications, and innovations shaping the future of AI-driven

Cracking the Code: How Conversational AI Interprets Human Sentiment

Data science as a creative art

28 Apr, 2021

Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients…

Digging Deep - Customer Experience and NDIS

6 May, 2021

The rollout of the NDIS scheme was completed for all locations across Australia in 2020. As the scheme becomes embedded and participants gain more experience,…

Digging Deep - Customer Experience and NDIS

Do Super funds have a case of "Keeping up with the Jones'"?

15 Jun, 2021

When we consider the adoption of technology, we typically categorise people, or companies, as: Fast Followers Within each of the above cohorts, there’s a subgroup…

Do Super funds have a case of "Keeping up with the Jones'"?

customer experience

Enhancing your customer experience strategy

6 Jul, 2020

Customer experience strategies are constantly evolving as COVID-19 changes the way we do business. Let’s examine what strategies can be implemented to prosper in a post-pandemic world.

Enhancing your customer experience strategy

Facing 2030: The Future of Market Research

27 Oct, 2020

A great deal has changed in the research indutry over the past decade. So what's on the horizon for the world of market research in the next ten years? See my predictions below.

Facing 2030: The Future of Market Research

How Conversational AI can improve the Customer Experience

17 May, 2022

The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Leverage new technologies in order to generate ROI on CX programs and initiatives.

How Conversational AI can improve the Customer Experience

Super Fund

How First State Super is improving customer and employee engagement through technology

30 Apr, 2019

When it comes to superannuation funds, First State Super takes a very different approach to member satisfaction and service than most.

How First State Super is improving customer and employee engagement through technology

How insights platforms help ResearchOps accelerate value

13 Aug, 2021

ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.

How insights platforms help ResearchOps accelerate value

Data Privacy

Data Security

How to protect customer data?

29 Apr, 2018

A relevant issue for organisations in 2018 will likely be remembered as a big moment in the world of customer privacy and data protection.

IaaS – Insights as a Service

9 Apr, 2021

Having spent a few decades in the Human Centered Design / Research Consulting / Design Thinking realm, I have become a bit of an advocate…

customer experience

employee experience

Introducing 'Action Connect' : Taking effective action on feedback

17 Sep, 2020

Taking action in response to feedback is critical to protect the ongoing viability of your feedback program, as well as to foster ongoing engagement between your organisation and its employees or customers.

Introducing 'Action Connect' : Taking effective action on feedback

AI|Machine Learning

An overview of Machine Learning concepts

28 Mar, 2019

The three major branches of machine learning are supervised, unsupervised, and reinforcement learning.

An overview of Machine Learning concepts

Introducing AI-Powered Text Analytics: Fast, Relevant, Powerful Insights in Seconds

21 Aug, 2024

Conversational AI has rapidly evolved in recent years, transforming the way humans interact with technology. In this blog post, we’ll delve into the exciting developments and possibilities of unleashing the power of human emotion in Conversational AI.

Introducing AI-Powered Text Analytics: Fast, Relevant, Powerful Insights in Seconds

conversational engagement

EVE

Let the conversation begin

28 Feb, 2019

There are often competing demands in market research that involve making trade-offs. The survey duration is a key example of this.

conversational ai

meaningful engagement

Meaningful engagement – what is it and why does it matter?

3 Jun, 2021

Meaningful engagement means giving people a voice and providing organisations with a window into the hearts and minds of their employees, customers and prospective customers.  Meaningful engagement has become our mantra and it is powered by EVE and Conversational AI. 

Meaningful engagement – what is it and why does it matter?

general

Our CEO, Garreth Chandler, to speak at AMSRS 2020 National Conference - “Facing 2030”

4 Aug, 2020

We're super excited for our Founder and CEO, Garreth Chandler, to speak at the AMSRS 2020 National Conference tomorrow, August 5th, at 12pm.

Our CEO, Garreth Chandler, to speak at AMSRS 2020 National Conference - “Facing 2030”

Conversational Ai

Insight

Psychosocial Hazards at Work: Australian Benchmarks 2024 [Report]

11 Jun, 2024

Explore the latest research on psychosocial hazards in the workplace, uncovering key findings and practical steps for organisations to address employee psychosocial hazards effectively.

Psychosocial Hazards at Work: Australian Benchmarks 2024 [Report]

Conversational Ai

psychosocial safety

Psychosocial Safety: The State of the Australian Workplace 2024 [Webinar]

9 Jul, 2024

Our co-founder and partner, Garreth Chandler, along with Nick Lee and James Stack discuss Psychosocial Safety and the state of the Australian Workplace.

Psychosocial Safety: The State of the Australian Workplace 2024 [Webinar]

Experience

Employee Experience

Rapidly changing work environments demand dynamic systems

26 Mar, 2020

The world has changed in the face of the COVID19 pandemic and employees are quickly adapting to the new normal, working remotely.

Rapidly changing work environments demand dynamic systems

Retained IP in a future AI world – what it is and why it matters

4 Aug, 2021

Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status…

Retained IP in a future AI world – what it is and why it matters

Superannuation – Head vs Heart

23 Nov, 2020

A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample…

That’s your data, by the way

24 Sep, 2019

Do you know how your personal data is being managed by organisations? In this post we explore the balancing security, privacy and consent for data use.

The Evolved Group wins the ESOMAR Global Award for Innovation & Technology

20 Aug, 2019

The Evolved Group has won the ESOMAR Global Award for Innovation & Technology for our CEO Garreth’s presentation at the AMSRS conference in August 2019.

The Evolved Group wins the ESOMAR Global Award for Innovation & Technology

The Future of Human Insights

28 Jul, 2021

There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest…

Machine Learning

Natural Langauge Processing

The future of Text Analytics - 2019 and beyond

31 Oct, 2018

We can’t help but try to predict the future, especially when it comes to the application of new technologies.

The future of Text Analytics - 2019 and beyond

AiforGood

Conversational ai

Transforming Trauma and Passion into Positive Change: How Our Conversational AI Harnesses AI For Good

14 Oct, 2024

The following blog is based on a paper presented at ESOMAR Congress in September 2024 alongside Louise McKenna-Mayes and Toni Ward, of TONIBOBANDLOU.

Transforming Trauma and Passion into Positive Change: How Our Conversational AI Harnesses AI For Good

feedback, Surveys

Who loves a survey?

11 Jun, 2019

There is an elephant in the insights room. We need to talk about surveys. Has anybody else noticed just how many companies send out customer satisfaction and feedback surveys?

Chatbots

Chatbots for market research

6 Dec, 2018

We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.

3 ways to achieve impact from your Customer Experience (CX)

20 May, 2021

As I have discussed previously, the experience of a service or product is the basis on which judgements are made about future purchase. Positive customer…

3 ways to achieve impact from your Customer Experience (CX)

Why It's Time to Say Goodbye to Traditional Surveys and Embrace Advanced Feedback Methods

2 Mar, 2023

Traditional surveys fall short—slow, biased, and lacking depth. Discover how Conversational AI revolutionizes feedback collection with real-time insights, natural language processing, and sentiment analysis. Boost engagement, capture richer data, and transform your CX strategy. Watch our webinar replay to learn more

Why It's Time to Say Goodbye to Traditional Surveys and Embrace Advanced Feedback Methods

What it means to be ISO27001 Certified

28 Jun, 2021

Our journey to become an ISO27001 Information Security Management certified organisation started back in 2014, which was when our (at the time) small business was…

Why should CEOs care about Conversational AI?

4 Nov, 2021

Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to…

Conversational AI

Customer Experience

You cannot have a relationship with a survey

19 Jun, 2020

Say goodbye to outdated employee surveys! Discover how AI-powered workplace avatars foster real conversations, build trust, and provide deeper insights into employee engagement. Learn how these digital companions enhance workplace culture while reinforcing company values.

You cannot have a relationship with a survey

Conversational AI

AI for Good

Unlocking deeper insights through Conversational AI in social research

21 Apr, 2025

We set out to understand whether Conversational AI can unlock richer, more emotionally engaged data in social research The answer, backed by a purpose-designed experiment with 3,800 Australians, is a resounding yes.