When we created Conversational AI, it was because, as a team, we felt that the basic format of a survey has serious limitations. The survey ‘container’ at worst, puts constraints on people’s…

The biggest theme to emerge in my personal conversations with senior CX practitioners was vendors delivering on their promises of performance.

A common tip for survey development is to make sure questions are written plain and simply at a 4th-grade reading level.

Consumer Brand Relationships A true relationship between a consumer and a brand forms from the alignment of values, expressed in a promise, resulting in desire, and manifested in purchase. We measure brand relationships in various ways. So far, so…