Here are 3 reasons why traditional surveys are being replaced with advanced feedback techniques and why you should consider doing the same:
- Lack of Engagement - Traditional surveys often suffer from low response rates, with only a fraction of customers completing the survey. This lack of engagement can be due to various factors, such as lengthy questionnaires, repetitive questions, and a lack of incentives for participants.
- Inaccurate Results - Traditional surveys can be subject to biased and inaccurate results, as participants may not answer questions truthfully or may not fully understand the questions being asked. Additionally, the closed-ended nature of traditional surveys limits the ability of participants to provide detailed and nuanced responses.
- Time-Consuming - Traditional surveys can be time-consuming, both for the participants and for the company conducting the survey. Participants may spend hours filling out lengthy questionnaires, while companies may spend weeks analyzing the results and compiling reports.
The way forward:
To address these issues, companies are turning to advanced feedback techniques, such as natural language processing, sentiment analysis, and real-time feedback platforms. These techniques allow companies to capture customer feedback in real time, with higher accuracy and greater detail.
Natural Language Processing (NLP)
NLP technology allows companies to analyze customer feedback in its raw form, without having to rely on pre-set questions. NLP algorithms can identify key themes, sentiment, and opinions in customer feedback, providing companies with valuable insights that traditional surveys might miss.
Sentiment Analysis
Sentiment analysis tools allow companies to understand how customers feel about a particular product, service, or brand by analyzing the emotions expressed in customer feedback. This advanced feedback technique provides a more accurate picture of customer sentiment compared to traditional surveys, which rely on participants to accurately describe their emotions.
Real-Time Feedback Platforms
Real-time feedback platforms allow companies to collect customer feedback, as it happens. These platforms provide customers with a quick and easy way to provide feedback, allowing companies to react quickly and improve the customer experience.
Where Conversational AI comes into play.
Conversational AI leverages natural language processing, sentiment analysis, and real-time feedback to create a meaningful, engaging survey experience that forges a relationship with customers and has been shown to deliver up to 5x more feedback than traditional open-ended responses. This in turn supports the prioritization of your company’s initiatives, enabling commercial success.
Benefits of Conversational AI:
Conversational AI is designed to simulate human conversation, making it more engaging and interactive than traditional surveys. By using Conversational AI alongside other quantitative questions, it means people can talk about what’s important to them and not just be stuck with a typical, rigid survey approach. This can lead to higher response rates and better-quality data.
Personalization
Conversational AI can be personalized to each individual user, offering a more tailored experience. This can improve the quality of the data collected and provide a more positive user experience.
Natural Language
Conversational AI is designed to understand and interpret natural language, making it easier for users to provide feedback in their own words. Traditional surveys often rely on pre-set questions and answers, which can limit the quality of responses.
Conversational AI-enabled platforms like HumanListeningTM allow insights professionals to ask qualitative questions at quantitative scale, gaining an immense amount of insight in a fraction of the time traditional methods can take.
Watch the replay of our recent webinar to discover how Conversational AI can help you and your business gain a deeper understanding of consumers’ perceptions and create a meaningful engagement with your audience and significantly reduce time to insight.
Learn how this cutting-edge technology enables a more meaningful engagement with your respondents through natural language interactions, supercharging your market research.
You’ll learn how to bring new concepts to market faster and with less effort, delivering a deeper, more immediate understanding of your consumers. You'll also see how Conversational AI can super-charge your CX or brand health programs.
Don't miss out on the future of qualitative research - watch the replay now!
Conclusion
Replacing traditional surveys with advanced feedback techniques can provide companies with a more accurate and engaging way to collect customer feedback. By leveraging NLP, sentiment analysis, and real-time feedback platforms, companies can gain deeper insights into customer opinions and make informed decisions that drive business success.
Find out more
To find out how Conversational AI can power up your CX program, enquire below!
