Qualitative AI
Deep, qualitative insights without the hefty price tag
Understand the emotions and drivers behind every experience with Qual AI.
Explore The Platform
Qual AI enhances your surveys with an AI-powered moderator that transforms how you gather insights. Meet EVE—our intelligent moderator that can engage thousands of participants at once, all in a natural, human-like manner.
Create Conversations
Create Conversations
- Set up a qual AI conversation in minutes with flexibility and control
- Get real-time insights with automated reporting and simplified deployment.
- Choose from purely AI conversations or probe and prompt on specific topics of interest.
- Customize your AI moderator by choosing a unique name and design to align with your brand.
Analyse Your Conversations with Integrated AI-Text Analytics
Analyse Your Conversations with Integrated AI-Text Analytics
- You can instantly summarise and explore your conversations, identify themes and quantify findings
- Generate a comprehensive report in seconds: a detailed summary and interactive dashboard that you can export into PowerPoint, saving you hours of analysis!
Integrate with Your Quantitative Insights
Integrate with Your Quantitative Insights
- Qual AI conversations can seamlessly be added to any quantitative survey, new or existing, to add depth and a deeper level of understanding.
- Dashboards in HumanListening integrate both quant + qual analysis to give you a full picture.
Why choose Qual AI?
Unlock powerful insights with HumanListening’s platform. Easily set up AI-driven conversations, analyse data instantly, and integrate qualitative insights with quantitative surveys—all in one seamless, real-time dashboard.
Engaging and effective
In a fast-paced world, capturing attention is crucial. Short-form qualitative AI is perfect for balancing people’s limited time with their desire to express themselves in their own words.
Cost-effective and efficient
Qualitative insights are essential for understanding your customers, but traditional methods can be time-consuming and expensive. Qual AI streamlines the process, making it accessible and efficient without compromising quality.
Multi-language capabilities
Expand your reach and connect with a broader, more representative audience. So far, we’ve engaged with over 6 million consumers across 19 languages, ensuring your research reflects diverse perspectives.
How our customers use Qual AI to make data-driven decisions
With automated reporting options and ease of deployment, getting feedback from your customers has never been simpler
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Customer experience
When it comes to experience, customers aren't limited to a pre-formatted survey. Explore what is important to them, bringing topical issues to the forefront.
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Brand & Market Insights
Go beyond consumers' first response to identify the real reasons for brand preference in your category.
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Product Development
Optimise your product concepts, getting the why behind the what - saving you significant time and effort in your NPD process.
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Product Testing
Gain a deeper understanding of consumers perceptions of sensory attributes in your product testing.
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Ad Testing
Determine whether consumers truly understand what you are trying to communicate in your advertising.
Security is at Our Core
HumanListening is the trusted platform used by global brands that demand the highest levels of resilience, robustness and data security.
